Epic blogging mistakes …. eeeeek!
Are you ready for some real talk, girls?
There are 2 reasons why my blog was a failure for years.
Actually, I could say blogs, because I started and failed at several of them. Yup.
I have no idea why it took me so long to figure this out. I mean, with all the studying I had done on blogging, I’m sure that many posts and courses I went through warned me of making the exact blogging mistakes I was making.
Over and over again.
And because we are being real here, let me just say that there are absolutely LOTS more than 2 epic blogging mistakes you can make. For me, these were the ones that really spelled disaster.
These 2 blogging mistakes are so SIMPLE, it almost seems ridiculous to write this post, yet they are KEY.
I feel like I need to, you guys. If it took this mama several years to get it through her head, I may as well do my part and try to get it through yours if you are right there with me.
Are you ready??
Epic Blogging Mistakes I Don’t Want You To Make
The first huge blogging mistake that I made was not narrowing down my focus. I know, I know.
You’ve heard this before.
Am I right?
The key here though is – did you take that advice?
I kinda *thought* I had taken the advice. I’m a mom of 5 kids. I work at home. I homeschool. I cook. I clean. I create, photograph, scrapbook. I do all.the.things.
All these things are part of my life, and they fit (chaotically) into who I am. I figured, well, since this is who I am, then all these things can and should be part of my blog in order to really be authentic as a blogger.
Let me just say – huge blogging mistake right there.
Now, before I go on, let me say that if you just want to blog and be yourself and say everything there is to say about everything you love, then you can do that.
You totally can.
Are you going to be able to make a full-time income from a blog like that?
In my experience, no. I’m sure it’s possible, but it’s definitely going to be a LOT harder.
Imagine this scenario …
I go on Pinterest and search for dessert recipes because I’m seriously craving chocolate and I need it NOW.
I find all the yummy recipes listed there, and so I click on some delish, gooey-looking brownies and click over to the blog to check it out.
When I get there, I see the brownie recipe and I immediately jot down what I need to make them. Then, underneath the brownie post, I see a gold mine …
I see photos of 3 other really amazing, drool-worthy dessert recipes right there!
What? I’m in dessert recipe heaven. And it just doesn’t stop. This blog is so awesome, it’s filled with JUST yummy dessert recipes.
I’m now a huge fan and think of this blog as a go-to site when I’m craving dessert.
Now, imagine that after I saw the brownie recipe, there were no other dessert recipes in sight.
Maybe there were a couple, but they were intermingled in with posts about the blogger’s dog, their child’s first day of preschool, how to quilt, and a bunch of other maybe interesting, but totally unrelated stuff.
The problem with this is that unless I already know the blogger and know that I’m obsessed with them and want to read all their stuff no matter what they write, I’m most likely going to click away and go on my merry way.
I’m probably going to go back to Pinterest and search for more dessert recipes there.
Do you see what I mean?
You are in a lot better place as a blogger if, when someone clicks on your awesome pin and heads to your awesome post, they just can’t leave because they are obsessed with the fact that you have SO MUCH content about just what they were looking for.
Am I there yet with this blog? Absolutely NOT, but I know my goal and am working towards it every day.
But, what if you want to write about all.the.things??
I feel ya, because I want to write them all too, but I’d recommend avoiding this blogging mistake.
Especially if you want to make money from your blog, resist the urge. Choose a niche you really love and will enjoy being immersed in every day.
You’ll be setting yourself up for success!
You can always start additional blogs or websites later once you get your first one rolling.
My Second Monumental Blogging Mistake …
This mistake devastated my blogging “business.”
I put that in quotes only because if I’m honest with myself, it wasn’t a business at all.
You see, one of the biggest blogging mistakes I suffered from was…
Information paralysis is the made-up syndrome that I have created to justify my years of inaction.
Information paralysis = Learning lots and lots, but not doing any of it.
Now, don’t think that I’m telling you not to do your research, take courses, read up on all things blogging.
What I’m telling you is that I studied tons on blogging, for years. Did it do me any good? Not as far as blogging success is concerned.
Why? Because I didn’t actually implement any of the strategies I had learned, or very few of them.
Yet somehow, while I was sitting at the computer taking my courses and watching every awesome YouTube video I could find on blogging to make money, I felt like I was doing what I was supposed to be doing.
I *thought* that I was making progress, but really I was just filling my head with knowledge.
Knowledge is power, yes, but you have to do something with the knowledge.
As a result, I know tons and tons about email marketing, affiliate marketing, Pinterest, social media growth, and lots of other blogging related topics. But guess what?
No matter how many “Make $10,000 a month Blogging” posts I read or courses I took, it didn’t magically poof me into the realm of blogging success.
It may sound super dumb and honestly, I’m kicking myself, but I think Information Paralysis is a “real” thing. And it’s one of the biggest blogging mistakes in my book, even though it is completely unintentional. I never intended to let my blogs go inactive or to become a blogging failure, obviously. I really wanted (and of course still do want) to become successful and earn a full-time income from home on my blog.
Somehow all of the great information I was putting in my brain left no space for me to actually implement things.
A way to remedy this problem, because learning is super important too, is to schedule your time.
I’m not saying you have to have each minute planned. Here’s what I do. In my planner, which is a bullet journal, on each day I simply draw 2 small checkboxes. Next to one, it says “1 hour blog learning” and the second one says “2 hours blogging.”
Your times may be different based on your goals and just everything else in your life, but in general, I would say for as long as you spend daily on learning about blogging or taking courses, spend twice as long actually blogging, working on your blog design, marketing your blog.
For every hour you learn about blogging, work on your blog for 2 hours.
Another helpful way to remedy the mistake of learning so much that you don’t get anything done is to use a blog progress tracker of some sort.
I find it helpful to have 2 different trackers, and you can grab them for free below!
One is a monthly grid tracker with all of the blog action items I can think of listed down along the left hand side. Then, every time throughout the month that I do a particular action, I fill in a box in that row. At the end of the month, I can easily see what areas I worked best in as well as what areas I need to put more focus.
And actually, I never have to wait till the end of the month to see these trends because it is such a visual tool. After about a week, some of my action grids will fill up fast, while others will remain white and sad, so I know where I need to focus some of my attention.
The other tracker I use is an ongoing stat tracker. Now, this isn’t necessarily for analytics, but it keeps track of stats such as number of blog posts published, number of freebies, followers on social, and email list subscribers. I also have a line for monthly pageviews just so I can see growth. I just go into this form each month to fill in the new numbers and see my progress.
You can grab BOTH of my free blog trackers here!
I hope that my blogging mistakes inspire you to focus down on your blog niche as well as to take action on your blog rather than just learn all.the.things.
What big blogging mistakes have you made? How are you going to go about fixing those in the New Year? Let me know in the comments! I’d love to chat. 🙂
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